Culture and Art

Radio and television networks must think outside the box to survive

Ahmed Nadeem – the new General Secretary of ABU – expressed his vision for the future of the largest union of radio and television networks in the world.

According to whistleblowers, on the eve of his inauguration, Nadeem, in a video message, spoke of the need for the Asia Pacific Broadcasting Union (ABU) to embrace change and think outside the box to maintain connectivity with the ever-evolving world of radio. and television broadcasts.

He stressed the impact of the Corona epidemic on the broadcasting industry and how it changed the way we work and consume content, and also indicated that Corona accelerated the adoption of new technologies that we enjoy today.

The new Secretary-General of the Asia-Pacific Radio and Television Union also emphasized the importance of cooperation and stability in the post-COVID-19 era. According to Nadim, radio and television networks must ensure the continuity of their activities and meet the expectations of their audiences in their programs and future strategies by focusing on these two categories. The masses who these days look forward to consuming content on their chosen devices at the right time.

He also emphasized the growing concern about the effects of climate change, which is now considered one of the greatest threats to humanity, and talked about the role of the media in educating people and informing them of the facts.

The Secretary General of the Asia Pacific Broadcasting Union has pledged to work with members to ensure the union remains at the forefront of the global broadcasting industry.

Hailing from the Maldives, Nadeem held the position of Director of Technology and Innovation at the Asian Blind Federation prior to his appointment as General Secretary. Electronics and ICT engineer with over 25 years of experience in the broadcast and telecom field. Nadeem has been working in the Technology Department in Abu Dhabi since 2008 and was appointed as Director in May 2018.

Radio Iran is a member of ABU.

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